Are you interested in the Swedish market and wondering how to conquer sales from our western neighbor?

If your company is interested in internationalizing and selling to Sweden, this webinar is for you! In this session you will get tips on how to skillfully enter and sell to the Swedish market.

During this two-hour session, you will learn, among other things, what to consider about the intricacies or sales culture of the target country, how and with whom to network, negotiate and create functional sales processes, whether you are in consumer or B2B business.

Program

9.00-10.50 How to sell to Sweden, Christian Malmsten, Säljlabbet | Sales training (in English)

• Overview of the Swedish market
• The difference between strengthening market demand and selling
• Customer processes
• Differences in sales processes, B2B vs B2C
• Structure of the needs assessment meeting
• Providing customized solutions
• Negotiations and lessons learned from objections
• Successful models for contacting and optimizing the connections created

10.50 Leads and networks from Sweden, Satu Alapiha, Enterprise Europe Network

• Enterprise Europe Network, what is EEN?
• What Swedish companies are currently looking for - leads from Sweden

EXPERT - Christian Malmsten

Our trainer Christian Malmsten (Sales Lab | Säljträning) is an experienced expert in sales and customer insight who has helped hundreds of small companies and startups build functional sales models. His strength is in a clear, practical approach: he helps to identify the real needs of customers, develop sales processes and strengthen the entrepreneur's own sales skills.

ORGANIZERS

The event is part of the actions of the SMARTUP project (A81608). The aim of the project is to strengthen, further develop and internationalise the startup ecosystem and culture that has emerged in South Ostrobothnia.

The project is co-funded by the European Union, and the funding authority is the Regional Council of South Ostrobothnia.

This webinar is organized in collaboration with the Enterprise Europe Network and Säljlabbet. The participants' information will also be shared with the co-organisers.

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